Advertising – Managing new advertising space
EXPWAY’s advertising management solution for mobile TV allows unique management of advertising space on mobile TV services.
With the emergence of mobile TV, the mobile screen is becoming a mass media in its own right. Mobile TV services vastly increase end-user exposure to advertising screens. The Electronic Service Guide (ESG), which users are required to use to access Mobile TV services, represents an additional and highly effective advertising space.
Telecom Operators, content owners and media agencies have identified the tremendous business opportunities that could be generated by well-targeted advertising campaigns on mobile phones. This phenomenon is a parallel to what is happening on the mobile internet, where acceptance of mobile advertising is on the rise. Advertising specialists & Telecom operators are facing new challenges as they seek new solutions to help them efficiently roll out digital campaigns for cellphone-based advertising.
The EXPWAY advertising management solution is implemented in partnership with an advertising company. It offers a unique advertising management solution that allows unique management of the advertising space provided through mobile TV services. By combining precise descriptions of TV contents with efficient management of advertising space sales, this solution enables interactive advertisements that are targeted to match individual viewers’ interests. In addition, they can be contextualized according to what’s currently playing on the mobile TV .
