Audience Measurement

Get your consumers’ insights on mobile TV contents by measuring live TV audiences and monitoring usage of all content-related services

To secure a comprehensive business model for the Mobile TV industry, monitoring content-related usage is critical. Whether you are a mobile service operator or an audience measurement agency, you need a technical solution to collect Mobile TV consumption profiles. Moreover, the solution must be device-embedded, reliable and secure to guarantee privacy and accuracy of personal data. To meet this challenge, Expway has developed FastCollection^TM. FastCollection^TM is an end-to-end solution from server to end-user device that ensures confidentiality of collected measurements for both linear TV (Live TV) and non-linear content (Video-On-Demand, interactive services, etc.). FastCollection^TM is designed to be easily integrated in any kind of mobile device (mobile phone, PDA, smartphone, in-car system, etc.) and leaves you free to design your user panel exactly as you want.