MediaTek and Expway Accelerate LTE Broadcast Adoption
Mediated integrates Expway Middleware in Hello smartphone family.
Mobile World Congress – Barcelona, Spain – February 23, 2016 — Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek will integrate the Expway Middleware in MediaTek’s helio Smartphone solution family.
This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.
Demand for video content is spiraling as end-users’ thirst for HD quality is increasing. By 2019 above 70% of mobile network traffic will be video. However, mobile networks are reaching their limits, and cannot support this growing demand with existing technologies.
Expway believes that mobile video delivery is at a crossroads. The market needs an innovative approach to optimize mobile delivery of HD video from the content source down to every single device, efficiently and with similar quality as watching blue-ray video at home. This radically new approach is using a technology called LTE Broadcast.
LTE Broadcast is a 3GPP standard, proven to be most advantageous for delivering popular content would it be live or on-demand (season finale of a popular TV show, or premier of a movie, breaking news, sports, concerts…). LTE Broadcast doesn’t clog the network, no matter the number of receiving devices. This is exactly where other technologies run into their limits – LTE Broadcast picks-up where the others leave off.
“By merging LTE Broadcast feature with chip design, MediaTek will continue to bring premium mobile experiences to consumers,” said Jeffrey Ju, Executive Vice President and Co-Chief Operating Officer at MediaTek.
In contrast to traditional delivery solutions, LTE Broadcast is designed to work better as the popularity of the content grows,” said Claude Seyrat, CMO of Expway. “More and more people watch popular videos, on mobile devices. Customer loyalty is low in the mobile market and for this reason MNOs and OTTs absolutely need to deliver excellent user experience to avoid churn. Our partnership with MediaTek will provide an off-the-shelf solution for device makers and operators who want to satisfy user’s appetite for impeccable video.”
Expway is the world leader in wireless multicast, enabling Mobile Network Operators (MNOs), Content Delivery Networks (CDNs) and Over-The-Top (OTT) content providers to monetize the mobile data explosion. Expway delivers the highest quality mobile content efficiently and cost effectively through the last mile, from the MNO to the mobile device, with the highest quality of experience. Expway is the only vendor to offer a complete end-to-end, open solution, providing both the LTE Broadcast server and the device middleware. For more information, please visit Expway online at www.expway.com.
About MediaTek Inc.
Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.
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|Technology News, February 23, 2016|
|Virtual Strategy Magazine, February 23, 2016|