Expway Revamps Multicast ABR, with a New Solution for Both Mobile and Fixed Networks
Operators can now replace legacy TV services with truly scalable and profitable breakthrough OTT services
RAI Amsterdam, IBC 2018, September 14thth, 2018
Expway, the Multicast content delivery expert, unveiled today a new powerful Multicast ABR solution which finally enables OTT services to span across mobile and fixed networks, while being CDN agnostic. This new solution combines the video quality users demand with the scalability broadband operators need.
The TV landscape is going through a seismic shift. OTT services and live events are gaining in popularity, creating frequent “content storms”. During these content storms, when millions of viewers end-up watching the same TV programs, the bandwidth required surpasses the available CDN capacity. The result is video quality degradation and considerable customer dissatisfaction. Network operators are challenged to scale their service while maintaining economic viability.
Expway Multicast ABR is a new solution that helps broadband operators in many ways. It controls the delivery of their live OTT, and hedges against unpredictable traffic peaks from popular events. It offers unmatched scalability, since traffic is transmitted directly from the origin server down to the end-user devices, instead of cascaded through CDN caches. It can easily handle tens of millions of users at no additional CDN cost. It is the only solution that can be implemented on both mobile and broadband networks.
“Our customers are extremely pleased to see the extensive set of features our new Multicast ABR solution offers,” said Claude Seyrat, Expway CMO and Co-Founder. “It is the 6th generation of our multicast solution and it is now extended to support cable, DSL, and satellite networks”.