LTE Broadcast With No Dedicated Cell Capacity – Is it Possible?

As mentioned before on this blog, Telstra has been working on implementing Multicast operation on Demand (MooD) technology within its LTE-Broadcast (LTE-B) network.

On Tuesday, Telstra posted more information about the success of their Mood project, on their blog, and Zdnet pick-up on it.

Previously, LTE Broadcast technology required a dedicated part of mobile network’s cell capacity to be set aside for broadcast. With Mood, which shifts customers between unicast and broadcast transmissions automatically, depending on load, network cells switch over only when several users are viewing the same content.

If one user is watching a particular football match, for example, unicast would be used to service that single user — but if multiple subscribers in the same cell are also watching the same match, MooD technology automatically switches them over to LTE Broadcast.