MooD and Service Continuity Make the Business Case for LTE-Broadcast More Certain
A recent article by Telstra’s head of Networks Mike Wright explains the advantages of LTE Broadcast with MooD and Service Continuity.
Wright explains how up to now, LTE Broadcast had required that a dedicated part of each cell’s capacity be dedicated to broadcasting, making the business case for LTE Broadcast harder to justify. This changes with the implementation of two new features: Multicast Operation on Demand (MooD) and Service Continuity. With MooD cells turn LTE-Broadcast on only when multiple users watch the same content, while Service Continuity allows mobile users to move around the network seamlessly between cells configured for LTE Broadcast and those that are not.
With the addition of these two new features the business case LTE-Broadcast is now easier to make. Mobile network operators can deliver video streaming services seamlessly and continue to support a major growth in video demand from their customers at an excellent quality of experience.
Wright’s article: A change of ‘MooD’ for live streaming
ZDNet commented on Wright’s article: Telstra enables LTE-B MooD technology
Similar post on the LTE Broadcast Alliance blog: Article by Telstra’s head of Networks Mike Wright about MooD and Service Continuity for LTE-Broadcast