More Bucks with Less Bits
An Analysis of 14 Different LTE Broadcast Business Cases
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We are often asked about the recommended practices for implementing an LTE Broadcast solution, and what the expected ROI can be. Expway conducted an extensive study on how LTE Broadcast can help operators generate more revenue, and where value can be found, compared to “plain” Unicast over LTE.
For example, LTE Broadcast increases operator’s margin by more than 1 dollar per subscriber, per month (from a mix of new revenue, new customers and cost savings). Operator’s payback-time is approximately one year or less, according to business cases. The top five use-cases that can potentially provide the best monetary benefits, out of the fourteen presented, are Video On Demand, Last Mile CDN, Quadruple Play, eMagazines and Radio.