Samsung Galaxy S7 and Galaxy S7 edge available with Expway LTE Broadcast Middleware
Devices address growing demand for mobile data and video streaming
Sunnyvale, California – August 30th, 2016 – Expway announced today that the Samsung Galaxy S7 and Galaxy S7 edge are available worldwide for selected mobile operators with Expway’s LTE Broadcast Middleware. The decision comes after a successful deployment of Samsung’s flagship devices including the Galaxy S6, Galaxy S6 edge and Galaxy Note5 with Expway Middleware in selected markets last year.
The market for LTE Broadcast solutions is heating-up. It has evolved from early venue-casting applications, where fans could watch a game or concert simultaneously while in the stadium.
Consumers are watching more live content and accessing virtual reality apps on their mobile devices than ever. Today LTE Broadcast is seen as a solution to enable large-scale audiences to not only view important live events in high quality from wherever they might be, but also as a powerful push-file solution for broadcasting massive amounts of data.
Operators see a lot of value in pre-loading devices with popular content or targeted mobile ads and enhancing the performance of their CDN. Also important is instantly updating a large number of mobile devices with a critical security patch, the newest OS version, or the latest video game upgrades.
“Samsung has been putting innovative technology in their devices, ahead the competition for years,” stated Claude Seyrat, Co-founder, CEO Expway Inc, and Chief Marketing Officer. “They understand that the demand for mobile data and video from consumers is insatiable. The market demands uninterrupted, HD quality service, and by shipping LTE Broadcast enabled devices, Samsung is delivering on the promise to provide their end-users with the best video watching experience possible”.
The Expway Middleware resides in the Samsung mobile devices and enables applications to use LTE Broadcast (Long Term Evolution) services. Expway also provides an SDK (software development kit) and APIs for application developers.
LTE Broadcast is a 3GPP standards based service. It is regarded as the most efficient way of delivering critical data and popular video content, compared to standard unicast. It allows broadcasting to multiple users once, instead of delivering the same streams of content to each user individually. It increases network capacity and eliminates the need to diminish video quality in order to squeeze more data through the network.
Expway is the LTE-Broadcast expert, enabling mobile carriers, device makers, public and private security agencies, content delivery networks and content providers to monetize the mobile video-streaming explosion. Expway delivers content efficiently and cost effectively through the last mile, from the mobile carrier antenna to the end-user device, with consistent high-quality-of-experience. Expway is the only vendor to offer a complete end-to-end, open solution, providing both the LTE-Broadcast server and the end-user LTE-Broadcast device middleware. For more information visit www.expway.com.