The Future of Mobile Video Delivery Optimization
The future of mobile video delivery was discussed during one of two panel discussions Bruno Westeel, Director of Product Management at Expway, took part in this week. These panels were hosted by Content Delivery World at the Radisson Blu Portman Hotel, London on 6-7 October 2015. Here are some of the key take-ways.
Adoption of LTE Broadcasting
A question was asked about who was driving the adoption of LTE Broadcasting. According to Mr. Westeel, operators (network operators and mobile carriers) are the key drivers of LTE Boradcast end-user applications. They adopt solutions which show clear monetization potential with higher priority.
LTE Broadcast is like a Swiss-Knife” said Westeel. “You can do so many things with it that most companies don’t know where to start”.
The priorities and timing of end-user solutions lie in the hands of the most innovative operators.
Operators will start with one use-case, the one that suits them best” said Westeel. “We found that they will then grow from that first project to several other ones. As the monetization model becomes clear, more and more operators will follow.”
Are we at the cusp of a hockey stick adoption?
According to Westeel, it is just a matter of time before this technology is widely adopted. LTE Multicast will soon be available from all RAN vendors, all modem makers and all end-user mobile devices makers. The Verizon Go90 service launched just last week is a great example. There are already 10 device models being supported. The numbers just make sense. Given the savings and the quality of service improvements LTE Broadcasting brings, operators cannot turn a blind eye on this technology.
Why would anyone send the same file over and over again to thousands of people, when it can be sent only once?” said Westeel. “Like Albert Einstein said, it’s insanity!”
Indeed, it is not economically viable for operators to plan their network capacity based on traffic peaks, the way they have in the past. Their traffic is exploding, and yet we’re seeing their yearly CAGRs grow by only a few percentage points. There is a need to deal with this discrepancy, and LTE Broadcast technology is a key part of the remedy.
LTE Broadcast in 2015
All this is good, but was 2015 a successful year for LTE Broadcast?
2015 has been very successful for LTE Broadcast, and especially Expway” said Westeel. “We’ve seen large scale demos and commercial solutions being deployed faster than ever.”
To Westeel’s point, in just the last week Telstra offered live video streams and player statistics to spectators with Samsung devices during the 2015 Australian National Rugby Championship, and Verizon announced the national launch of their Go90 service. All very ambitious projects, and all are using advanced LTE Broadcasting technology successfully.
We’ve participated in basically all key LTE Broadcast deployments in the world this year, which is great” said Westeel. “But also interesting to us, is seeing how end-users are amazed by the level of video quality they receive on their hand-held devices with undisrupted service.”
In a way, we are not surprised. Expway has been developing LTE Broadcasting technology for the last 9 years, and has been an active member of the 3GPP standards committee for just about as long.
We performed a tremendous number of experimentations, tests and trials in the early days” continued Westeel, “and in the last few years have fine tuned and optimized our offering, to make sure our product are rock solid and interoperable.”